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ILIK HEALTH

Brand Build, Go-To-Market & Social Growth

Build and launch ILiK Health as a personalized beauty & wellness brand, combining strong brand strategy, a seamless digital experience, and a UGC-led social and CRM ecosystem to drive rapid adoption and early revenue.

SCOPE:
Dubai · Digital-first

Period:
2022–2024

Budget:
$100k 

CHANNELS:

  • Social (organic & creator-led)

  • Website & UX

  • CRM & Lifecycle

  • Influencer Marketing

  • Launch Events

STRATEGY

  • Develop a clear brand platform centered on personalization, self-care, and scientific credibility.

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  • Design a UGC-first content system, prioritizing authenticity through creator testimonials, mobile-first formats, and nano-influencers.

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  • Create a frictionless onboarding experience powered by a digital skin questionnaire to personalize products and messaging.

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  • Align social, CRM, and website flows into a single cohesive GTM ecosystem.

MY ROLE

BRAND & ACCOUNT MANAGER​

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KEY RESPONSABILITIES

Brand Strategy & Identity

  • Worked closely with the Creative Director and Graphic Designer to define: Brand positioning and messaging, Visual identity and logo system, Tone of voice and brand guidelines

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Product & Packaging

  • Collaborated with creative and product teams to design a personalized skincare product, including packaging and labeling systems aligned with the brand’s premium positioning.

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Website & UX

  • Partnered with Product and UX teams to design and launch a consumer-centric platform.

  • Led content and messaging for the personalization questionnaire, ensuring clarity, ease of use, and conversion focus.

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Go-To-Market & Social Strategy

  • Developed and executed the Dubai market launch strategy.

  • Built a UGC-driven social ecosystem, activating: Creator testimonials, Mobile-first content, Nano-influencer partnerships in the health & wellness space

  • Planned and executed a brand launch event to drive awareness and credibility.

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CRM & Lifecycle Content

  • Designed CRM content across the full user journey: Onboarding, Education and personalization, Post-purchase engagement, Ensured messaging consistency across social, website, and CRM touchpoints.

ASSETS DELIVERED

  • Full brand identity and messaging system

  • Website and onboarding questionnaire content

  • Personalized product packaging

  • Social-first UGC content (video + static)

  • CRM onboarding and lifecycle content

  • Launch event assets

RESULTS

  • +220% engagement growth post-launch

  • 10K orders in the first month

  • Strong creator-driven credibility within the Dubai wellness market

  • Established a scalable content and CRM framework for future growth

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